Aesop
"Explore Life's Beauty"
Problem: Aesop has very little engaging content outside of it's website, which makes it difficult to attract new customers.
Insight: Aesop has a unique brand personality that centers around, not just their beauty-care products, but about art, design, and the culture of the cities where its stores are located.
Solution: Create an expansive content campaign that helps customers discover, share, celebrate, and inspire beauty. The campaign is called "Explore Life's Beauty."
The Work:
A YouTube channel features video stories about ordinary people who discover just how beautiful life can be.
![](https://static.wixstatic.com/media/705241_02180206c2f3430c9b1b7c3274d37493.png/v1/fill/w_600,h_349,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/705241_02180206c2f3430c9b1b7c3274d37493.png)
A Pinterest page helps consumers discover simple and unique DIY projects to bring design and beauty into their homes.
![](https://static.wixstatic.com/media/705241_b00fd2faccdc42048d18bae8e2833882.png/v1/fill/w_599,h_468,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/705241_b00fd2faccdc42048d18bae8e2833882.png)
![](https://static.wixstatic.com/media/705241_ced3b260d13d4b2791e27ffc5b5277b9.png/v1/fill/w_600,h_469,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/705241_ced3b260d13d4b2791e27ffc5b5277b9.png)
A design blog posts easy and accesible home design tips inspired by individual Aesop stores and cities in which they are located.
Click on the picture to read a couple of posts.
A new Aesop Instagram filter builds off of the black-and-white-to-color aesthetic in the YouTube videos. It allows users to highlight the things in their everyday lives that they find beautifual and inspiring.
![](https://static.wixstatic.com/media/705241_71f312f3abc1460daf2d20330d75d9ee.png/v1/fill/w_276,h_490,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/705241_71f312f3abc1460daf2d20330d75d9ee.png)
![](https://static.wixstatic.com/media/705241_3b2f4d23c4c7411bab99ed4351cc54d1.png/v1/fill/w_274,h_490,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/705241_3b2f4d23c4c7411bab99ed4351cc54d1.png)
A Facebook promotional post will advertise the new Instagram filter.
![](https://static.wixstatic.com/media/705241_b6252966d45e470e843ffc31fa74ed81.png/v1/fill/w_599,h_337,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/705241_b6252966d45e470e843ffc31fa74ed81.png)