Aesop
"Explore Life's Beauty"
Problem: Aesop has very little engaging content outside of it's website, which makes it difficult to attract new customers.
Insight: Aesop has a unique brand personality that centers around, not just their beauty-care products, but about art, design, and the culture of the cities where its stores are located.
Solution: Create an expansive content campaign that helps customers discover, share, celebrate, and inspire beauty. The campaign is called "Explore Life's Beauty."
The Work:
A YouTube channel features video stories about ordinary people who discover just how beautiful life can be.
A Pinterest page helps consumers discover simple and unique DIY projects to bring design and beauty into their homes.
A design blog posts easy and accesible home design tips inspired by individual Aesop stores and cities in which they are located.
Click on the picture to read a couple of posts.
A new Aesop Instagram filter builds off of the black-and-white-to-color aesthetic in the YouTube videos. It allows users to highlight the things in their everyday lives that they find beautifual and inspiring.
A Facebook promotional post will advertise the new Instagram filter.
