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Creative Cafe
"Everyone Needs Feedback"
Insight: Students sometimes forget that the whole point of a portfolio review is to improve the campaigns and the work. In the end, receiving constructive criticism can only be helpful.
Solution: Reinforce the need for students to receive creative and executional feedback with a campaign that shows what very famous ads could have looked like before the portfolio review.
Problem: A portfolio review can be an intimidating experience. Students are often afraid that they will have to throw out campaigns they worked hard on.
The Work:
Creative Cafe Posters depict famous ads that have one major flaw and show the feedback that a reviewer would give to push the work from good to great.
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