Hoodsie Ice Cream Cups
"Scoopmate"
Problem: Revitalize the old Hoodsie brand and move it in to the digital space.
Insight: Everyone has their own unique way of taking the first few scoops of their Hoodsie Ice Cream. What does that say about each person?
Solution: Create a dating app that scans each person's unique scoop, gives a personality description, and matches the person with other users.
The Work:
With the Scoopmate scanner, you can scan your Hoodsie Ice Cream after the first few bites, and you'll be given a personality type and a description.
The Scoopmate dating app will tell you the your perfect match type and connect you with local people who match that type.
Cheeky digital and print ads give descriptions of the app and encourage buying Hoodsie Ice Cream Cups and give the app a try.
A new packaging design gives first date confidence boosters under the lids and conversation tips at the bottom of the cup.
