Nationwide

"Your Digital Footprint"

Problem: Banks have trouble reaching a key demographic: Millennials. Redefine banking for the Millennial audience.

Insight: Millenials expect services to be simple and transparent. Many are unsure how to handle their finances and often can't keep track of their spending. They live digital lives.

Solution: Create a service that helps Millenials keep track of their digital financial lives and gathers all of their information in one place.

The Work:

The Nationwide App offers three essential services important to Millenials: organizing online serives and subscriptions, tracking spending, and planning for the future.

Print and digital ads showcase common problems that every Millennial has experienced, problems solved by the Nationwide App.

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