top of page
OFF!
"Annoying Bug"
Problem: Bug spray is a low-involvement product and is only purchased in preparation of long outdoor trips or "woodsman" activities.
Insight: Bug are not only annoying while camping or fishing, but they can ruin simple outdoor activites, like grilling or sitting in the park.
Solution: Create a character that reminds consumers that bugs are a constant nuisance in all outdoor activities.
The Work:
A Video campaign introduces the character, Annoying Bug, who acts like an irritating neighbor at outdoor events.
Looping Vines of Annoying bug will reiterate the various places where bugs pose a nuisance.
Interactive bus stops will provide real-life annoyances to people. Thankfully, Off is there to save the day.
bottom of page